Consider the fact that most people just aren’t interested in publishing their own content, and that half of those that do has nothing interesting to say to the rest.

I then wonder where that leaves us at the end of the day? In the small markets where I am charged to deploy new technologies for consumption by the people of that region it poses an interesting problem gaining traction. Providing a typical blogging platform can be quite challenging to gain traction, because traditionally our audience has not had a voice as such, and its taking them a while to get used to actually having it.

I guess what I am trying to say is how do you get your audience to get excited. Over the next few days I plan on coming up with a few ideas, discussing the enablers and disablers to solving the problem.