mobile-projectorEvery day on the schoolyard a familiar scenario plays out where a group of kids all huddle around someone with a cellphone, pumping out the latest and greatest MP3 over the built in speaker. These kids can also be seen on their bicycles playing the same songs, walking in the mall playing the same song (loudly, so everyone hears) etc, etc.

The next big thing that all the mobile manufacturers are scrambling for seems to be the inclusion of a teeny tiny data projector, built right into the phone. No doubt this is originally meant for photo sharing and business purposes, but I can see something else evolving out of it. Perhaps this will be what the kids on the playground latch onto next?

Marketers, keep an eye out on this one, mobile video may become the holy grail for embedded advertising in ways we never thought of. The small screen has become untethered.