Hold out on that cell purchase, we are on the map!

This little article on FMTech seems a little odd? The writer (Duncan McCleod) seems to be knowing a lot of facts saying that this and that WILL be released and that Jobs WILL be giving a tech spec on the new phone, and that Vodacom is going to be selling it here etc. Yes, this may all become true, but until that time I suggest he sticks to the news and stops tossing a log on the rumor mill. Masquerading speculation as fact is just wrong sorry … leave that to engadget.

Consider the fact that most people just aren’t interested in publishing their own content, and that half of those that do has nothing interesting to say to the rest.

I then wonder where that leaves us at the end of the day? In the small markets where I am charged to deploy new technologies for consumption by the people of that region it poses an interesting problem gaining traction. Providing a typical blogging platform can be quite challenging to gain traction, because traditionally our audience has not had a voice as such, and its taking them a while to get used to actually having it.

I guess what I am trying to say is how do you get your audience to get excited. Over the next few days I plan on coming up with a few ideas, discussing the enablers and disablers to solving the problem.

A recent post on Techcrunch retells the story of one particular individuals “creepy” experience with a ad placed on his profile page that seems to “match” his sunglasses on the particular profile pic in current use.

Erick Schonfeld poses the question whether this is a coincident or’s previously demonstrated technology in play.

My gut feel is that unless there is some particular special reason why they want to/can match random things in profile pic’s and facebook has catered to them for this purpose, as the standard target ad builder which only allows you to use certain profile items (age, location, interest) as matches, then no.

In order to utilize the likeness search tech, that ad on facebook is going to have to have a pretty decent plugin to the facebook backend and you are going to start getting some performance issues as a likeness search can’t be a particularly fast thing to do.

No I rather suggest this is a massive coincidence based on some other interest expressed by Mr. Bearden in his profile. (Yes, they kinda know you better than you think) Perhaps he expressed an interest in the Topgun movie, Magnum P.I, or he is a fan of cocktails (which matches well with other topgun/tom cruise fans, which lead to aviation sunglasses). Lol