Blogging and networking when the audience is shy?

Consider the fact that most people just aren’t interested in publishing their own content, and that half of those that do has nothing interesting to say to the rest.

I then wonder where that leaves us at the end of the day? In the small markets where I am charged to deploy new technologies for consumption by the people of that region it poses an interesting problem gaining traction. Providing a typical blogging platform can be quite challenging to gain traction, because traditionally our audience has not had a voice as such, and its taking them a while to get used to actually having it.

I guess what I am trying to say is how do you get your audience to get excited. Over the next few days I plan on coming up with a few ideas, discussing the enablers and disablers to solving the problem.